Promotional Products Roadshows - 2017

Promotional Products Roadshows 2017

In the last 2 weeks, we have had the Promotional Products Roadshows organised by APPA (Australasian Promotional Product Association), across Australia and New Zealand. The major suppliers of promotional goods use these events to launch their new range of products and apparel catalogues. These are particularly relevant for the Christmas buying season which is just around the corner.

There are hundreds of exciting new and updated products that will be available very soon. We will be updating our website with these promotional items in the next couple of weeks, so please keep an eye on our Featured products listed on our Home page.

Our overall impression, is that the industry is continuing to grow with plenty of new suppliers entering the ANZ market. Many of these are bringing new ideas and innovations to the promotional products space, which is great for our customers to help raise their brand awareness.

I should mention the decorators of promotional products as well. The technologies used in colour printing, embroidery, engraving, digital etching, digital printing, sublimation print etc, are not standing still either. As the suppliers and decorators invest in new technology and production systems, we are seeing more cost effective, and a wider range of branding options available. For example, combining laser etching and embroidery on a garment, can be used to create stunning results that will focus the eye on the brand and make it very memorable.

Please feel free to contact us to discuss your promotional requirements, and the latest developments in products and branding.

The Promotional World Team